How to load address of function or label into register in GNU Assembler

I am trying to load the address of 'main' into a register (R10) in the GNU Assembler. I am unable to. Here I what I have and the error message I receive.

main:
   lea main, %r10

I also tried the following syntax (this time using mov)

main:
   movq $main, %r10

With both of the above I get the following error:

/usr/bin/ld: /tmp/ccxZ8pWr.o: relocation R_X86_64_32S against symbol `main' can not be used when making a shared object; recompile with -fPIC
/usr/bin/ld: final link failed: Nonrepresentable section on output
collect2: error: ld returned 1 exit status

Compiling with -fPIC does not resolve the issue and just gives me the same exact error.